Working with my strategy counterparts out of the Boston Razorfish office, I helped to shape the ASICS worldwide social media strategy while also leading a team in the execution and launch of the I Move Me brand campaign, and a series of shoe launches.
Leadership was especially challenging on this account as my creative team was split across different offices (LA, Virginia, and Boston), project management was based in Seattle, and the main client was in Japan.
Responsibilities:
Creative Strategy, Creative Direction, Team Management.
