While at Razorfish I headed up creative on the Acura social account. Through a combination of community engagement campaigns and rich content we dramatically increased the Acura social audience for Instagram and Facebook across sixth months (Facebook went from 400k likes to over a million).
I also directed photoshoots, and oversaw CGI asset creation with external vendors for the redesign of the Acura RDX website.
Responsibilities:
Creative Direction, Team Management, Client Liaison, Photoshoot Direction, CGI Asset Direction, Motion Graphics Direction.
